I’m absolutely loving life at the moment. All my family are healthy and happy (well most of the time. The other times, they’re killing each other…..siblings,eh?!) and I’ve made some fabulous friends via bookstagram. There’s actually a group of us who connect on What’s App several times a day to recommend our new favourite books, tell each other about new fandom merchandise that’s just been released, talk about our babies and hubbies, or maybe just to have a sounding board to rant at when we’ve had a bad day. As we’re all over the world, I would have never met any of these 6 friends, only because of our shared love of reading and, because of that, starting our Bookstagram accounts.
I’ve also found a new confidence in my photos this past month and follower count is showing that this is shining through in my posts. I started to mix up my plain, white backdrops with all sorts of different backgrounds and these have brought a whole new visual to my feed which I (and apparently my 35K followers) love! It’s very refreshing and means that there’s no pressure to try and stick to an exact theme. If I want a hand shot, I take one……New boots? Make sure they’re in my photo! A simple, minimalist shot which shows mostly the background with the book squashed up in the corner? Yes please!
It means that my account has become fun again and, instead of trying too hard to impress everyone all the time, if I’m happy with the shot, then it gets posted!
Most surprisingly, though, are the benefits that have come from this newly-improved feed. When I hit 25k followers, I was contacted by quite a prestigious watch company to ask if I would consider featuring one of their products in a couple of my photos, in exchange for receiving that item free of charge. I must admit to being taken aback at first. Why would a luxury watch company send little old me, a house wife and mummy to 6 kids, a designer watch worth nearly $300 just to include in my photos? Surely there must be some catch……? Well, no, as they explained, with the power of social media nowadays, it’s a perfect advertising arena for brands both big and small. I had already been repping for quite a few small business on IG by showing off candles, mugs etc and these new collaborations with big businesses turned out to be the same idea, only on a larger scale.
Since then, I have received several watches, other jewellery and various other items INCLUDING BOOKS (yay!) to show off on my feed. I am very aware that first and foremost, I am a bookstagram account and I always try to keep that honest by picturing every promoted item with a book and, even while promoting the item in the caption, I will still also talk about the book which is featured, too. I wouldn’t like all these people who have followed me for book reviews and recommendations to suddenly be watching a feed advertising everything and anything BUT books, that wouldn’t be right.
With a family of 8, we have never had money spare to buy luxuries like jewellery and watches; all our money goes on the kids and the mortgage. And books, ok, I’ll admit it 😉 So it’s like Christmas now when the UPS courier pulls up outside with a parcel! I had always wondered how top bloggers/vloggers, despite being so young, seemed to have the coolest stuff! It just didn’t occur to me that by sending free products to popular bloggers/YouTubers/IG’ers, these companies were getting the word out about their brand. I think I’ve been living with my head under a rock!
I know this won’t last forever but, for the moment, I’m enjoying the benefits of having my account just as I like it, being approached by businesses for collaboration, and it’s making those long months of tearing my hair out over crappy photos while building up my account totally worth it! NB>It really was VERY crappy. Those photos are still all their at the bottom of my feed. I refuse to delete them as that was where it all began and that was when I started to meet all those wonderful people who I now call friends…..
Do you have a bookstagram? Or a book blog? Comment and let me know the details so I can check them out!
Until the next time…….Ciao!
PS. I have a couple of book reviews to post shortly so watch this space…….